Mission Statement Lenzerheide Bergbahnen AG

The Mission of Lenzerheide Bergbahnen AG

1. We inspire.
   Together with Arosa, we are a leading summer and winter sport area in the Alpine region and inspire our guests with first-class quality experiences. We fulfil guests' wishes for sport, relaxation, and experiences in the mountains along the entire «customer journey».
2. We remain agile.
   We are oriented towards the needs of our guests, take up current trends and offer innovative Mountain experiences.
3. We offer diversity.
   We place a special emphasis on contrasting offers for active people of all generations. We use our attractive geographical location and good accessibility as a competitive advantage.
4. We are attractive.
   We invest in our employees, train junior staff and are a sought-after employer. Hospitality and motivation are important values of our corporate culture. We have a lean organisation.
5. We bear responsibility.
   In everything we do, we are mindful of the environment, landscape and natural resources – we act conscientiously and responsibly in all sustainability dimensions.
6. We are soundly financed.
   LBB is a profit-oriented, model economic enterprise with offerings along the entire tourism value chain. We value a balanced capital structure and above-average cash flow, which we use for further development.
7. We are leaders.
   We are the leading tourism company in the valley and sustainably secure jobs and prosperity with our offers. We feel connected to the region and cooperate with regional service providers to achieve our corporate goals.