Press releases

The Lenzerheide holiday region is reinventing itself to become a «world of wonders» - a world of alpine experiences that takes adventure and nature to a new level. With W.O.W., Lenzerheide is positioning itself as one of the most versatile year-round destinations in Switzerland. We create W.O.W. moments in our world of wonders. Here, in a breathtaking natural setting, guests and locals experience outdoor highlights that inspire, surprise and delight. Lenzerheide is thus continuing its strategy for the future, which it launched in 2020 with «Bike Kingdom». The repositioning and sharpened brand image are the result of successful regional collaboration.

In 100 days, on 12 February 2025, the BMW IBU World Championships Biathlon Lenzerheide will begin with the mixed relay. Tickets for the major winter highlight in one of Switzerland's most beautiful holiday regions are available at lenzerheide2025.ch.