Official partner

As one of the leading ice hockey clubs in Switzerland, EV Zug is committed to achieving its ambitious goals with ambition, identification and passion, forming a unique, distinctive and strong brand. 

We share the same values with the 2021/22 Swiss champions and maintain an active exchange. On the one hand, we are part of EV Zug's large business network, which unites various industries and meets regularly for partner events. On the other hand, the Lenzerheide holiday region is the venue for sponsor events or training camps.  

For over 100 years, the marketing organization Switzerland Tourism (ST) has been cultivating the Swiss tourism brand with the slogan «Switzerland. all natural.» ST develops marketing programmes and, together with its partners, guarantees the creative implementation of all advertising and sales measures. 

In the markets «Germany», «BeNeLux», «UK» and «Nordic Countries», the Lenzerheide holiday region is a direct partner of Switzerland Tourism. Through the marketing activities and media trips included in this, we receive direct and assured visibility in the respective countries.  

Since 1927, Volvo Cars has made it their mission to protect people's lives both inside and outside their vehicles. For the protection of our planet, they bring the same commitment. In 2040, Volvo Cars will be carbon-neutral as a company.  

We share Volvo's values and are grateful for their commitment to the climate. As a premium brand, Volvo appeals to families as a qualitatively valuable target group. We can benefit from this with various activities on their communication channels, while Volvo enjoys the corresponding visibility in the Lenzerheide holiday region.   

As a B2B distributor, CHRIS sports represents high-quality and innovative sports brands such as Bell Helmets, Evoc, Giro, Mondraker and Rocky Mountain in Switzerland. And it does so in a partnership, passionately and competently.  CHRIS sports AG employs a total of over 110 people. 

CHRIS sports is the ideal partner for us for clothing and equipment. In addition to providing valuable support for the regularly scheduled photo and video shoots, the partnership with CHRIS sports aims at a mutual image transfer and competence transfer in the strategic business field of biking.  

The first Swiss children's outdoor label creates hard-wearing, well-thought-out and above all child-friendly outdoor clothing that combines sense and fun. And can get up to any kind of mischief. Over seventy percent of the collections contain recycled materials. The clothes are produced with as little impact on the environment as possible.  

We support this philosophy 100% and want to offer children and families unforgettable nature experiences together with namuk. namuk offers us various presence opportunities on their communication channels for this purpose. In addition, we equip the kids with the fashionable namuk clothes for our family shootings. 

Graubünden is to become the hotspot of trail running in the German-speaking Alpine region. The aim of Graubünden Trailrun is to strategically build up and strengthen the framework conditions at cantonal level so that a good tourist offer works at every level and above all at grassroots level.  

We support this project directly because we also believe that the way is the goal. And we have plenty of trails in the hiking universe of Lenzerheide for unlimited trail running fun.