Official partner

As one of the leading ice hockey clubs in Switzerland, EV Zug is committed to achieving its ambitious goals with ambition, identification and passion, forming a unique, distinctive and strong brand. 

We share the same values with the 2021/22 Swiss champions and maintain an active exchange. On the one hand, we are part of EV Zug's large business network, which unites various industries and meets regularly for partner events. On the other hand, the Lenzerheide holiday region is the venue for sponsor events or training camps.  

For over 100 years, the marketing organization Switzerland Tourism (ST) has been cultivating the Swiss tourism brand with the slogan «Switzerland. all natural.» ST develops marketing programmes and, together with its partners, guarantees the creative implementation of all advertising and sales measures. 

In the markets «Germany», «BeNeLux», «UK» and «Nordic Countries», the Lenzerheide holiday region is a direct partner of Switzerland Tourism. Through the marketing activities and media trips included in this, we receive direct and assured visibility in the respective countries.  

Welcome to Bike World, the specialist retailer with the largest bike selection in Switzerland. In their online shop and branches, they place great emphasis on advice - and the best selection even greater. Because there you'll find everything you need for the ultimate biking experience. 

Thanks to the partnership with Bike World, we reach a large and valuable target audience for Bike Kingdom. With joint communication campaigns and competitions across the various off- and online channels, we create a win:win situation. At the same time, we use each other's broad network of partners. 

ÖKK offers protection in case of illness and accident. New with special offers for all bikers. Among other things, ÖKK participates in protective equipment (helmets, protectors, and protector backpacks), bike fitting and riding technique courses as part of prevention services. 

 Even in the Bike Kingdom, the bravest knights are not protected from accidents on their carbon and aluminium horses. That is why we support ÖKK's commitment. As part of our partnership, we launch joint campaigns and competitions and mutually benefit from exciting communication services. 

Salomon enables individuals to develop, have fun and connect with nature. Salomon develops the next generation of equipment and accessories. Curious, playful and optimistic, but focused, committed and passionate - all at the same time. 

The Lenzerheide holiday region shares these characteristics and thus offers the optimal playground for active outdoor lovers. In return, we benefit from valuable Nordic know-how and additional communication channels.