of Lenzerheide Marketing and Support AG
EV Zug – «Passion for Success»
As one of the leading ice hockey clubs in Switzerland, EV Zug is committed to achieving its ambitious goals with ambition, identification and passion, forming a unique, distinctive and strong brand.
We share the same values with the 2021/22 Swiss champions and maintain an active exchange. On the one hand, we are part of EV Zug's large business network, which unites various industries and meets regularly for partner events. On the other hand, the Lenzerheide holiday region is the venue for sponsor events or training camps.
Graubünden Ferien is the tourism marketing organization of the canton of Graubünden. On behalf of its members and the government, Graubünden Ferien is committed to a sustainable tourism economy.
The Lenzerheide holiday region is part of the market activities in the areas of «Nordic Countries», «Golf» and «Alpine Circle». Furthermore, we maintain a regular exchange and actively participate in various partner events.
For over 100 years, the marketing organization Switzerland Tourism (ST) has been cultivating the Swiss tourism brand with the slogan «Switzerland. all natural.» ST develops marketing programmes and, together with its partners, guarantees the creative implementation of all advertising and sales measures.
In the markets «Germany», «BeNeLux», «UK» and «Nordic Countries», the Lenzerheide holiday region is a direct partner of Switzerland Tourism. Through the marketing activities and media trips included in this, we receive direct and assured visibility in the respective countries.
SCOTT SRAM Team
Together with the Bike World Cup Lenzerheide association and the Valbella Resort, the Lenzerheide bike region is the official partner of the top-class SCOTT-SRAM MTB Racing Team.
In addition to the two reigning world champions Nino Schurter and Kate Courtney, European champion Lars Forster and young talent Andri Frischknecht complete the extremely successful cross-country team.
Volvo Car Switzerland AG
Since 1927, Volvo Cars has made it their mission to protect people's lives both inside and outside their vehicles. For the protection of our planet, they bring the same commitment. In 2040, Volvo Cars will be carbon-neutral as a company.
We share Volvo's values and are grateful for their commitment to the climate. As a premium brand, Volvo appeals to families as a qualitatively valuable target group. We can benefit from this with various activities on their communication channels, while Volvo enjoys the corresponding visibility in the Lenzerheide holiday region.
Welcome to Bike World, the specialist retailer with the largest bike selection in Switzerland. In their online shop and branches, they place great emphasis on advice - and the best selection even greater. Because there you'll find everything you need for the ultimate biking experience.
Thanks to the partnership with Bike World, we reach a large and valuable target audience for Bike Kingdom. With joint communication campaigns and competitions across the various off- and online channels, we create a win:win situation. At the same time, we use each other's broad network of partners.
CHRIS sports AG
As a B2B distributor, CHRIS sports represents high-quality and innovative sports brands such as Bell Helmets, Evoc, Giro, Mondraker and Rocky Mountain in Switzerland. And it does so in a partnership, passionately and competently. CHRIS sports AG employs a total of over 110 people.
CHRIS sports is the ideal partner for us for clothing and equipment. In addition to providing valuable support for the regularly scheduled photo and video shoots, the partnership with CHRIS sports aims at a mutual image transfer and competence transfer in the strategic business field of biking.
ÖKK offers protection in case of illness and accident. New with special offers for all bikers. Among other things, ÖKK participates in protective equipment (helmets, protectors, and protector backpacks), bike fitting and riding technique courses as part of prevention services.
Even in the Bike Kingdom, the bravest knights are not protected from accidents on their carbon and aluminium horses. That is why we support ÖKK's commitment. As part of our partnership, we launch joint campaigns and competitions and mutually benefit from exciting communication services.
The first Swiss children's outdoor label creates hard-wearing, well-thought-out and above all child-friendly outdoor clothing that combines sense and fun. And can get up to any kind of mischief. Over seventy percent of the collections contain recycled materials. The clothes are produced with as little impact on the environment as possible.
We support this philosophy 100% and want to offer children and families unforgettable nature experiences together with namuk. namuk offers us various presence opportunities on their communication channels for this purpose. In addition, we equip the kids with the fashionable namuk clothes for our family shootings.
Salomon enables individuals to develop, have fun and connect with nature. Salomon develops the next generation of equipment and accessories. Curious, playful and optimistic, but focused, committed and passionate - all at the same time.
The Lenzerheide holiday region shares these characteristics and thus offers the optimal playground for active outdoor lovers. In return, we benefit from valuable Nordic know-how and additional communication channels.
Graubünden is to become the hotspot of trail running in the German-speaking Alpine region. The aim of Graubünden Trailrun is to strategically build up and strengthen the framework conditions at cantonal level so that a good tourist offer works at every level and above all at grassroots level.
We support this project directly because we also believe that the way is the goal. And we have plenty of trails in the hiking universe of Lenzerheide for unlimited trail running fun.