Awards, honours, and prizes
Lenzerheide Marketing und Support AG
Internationale Wirtschaftsfilmtage 2022
Bei den Internationalen Wirtschaftsfilmtagen werden alle zwei Jahre die besten Produktionen aus der Unternehmens- bzw. Wirtschaftsfilmbranche im deutschsprachigen Raum ausgezeichnet. Interessierte können ihre Beiträge in einer Vielfalt an Kategorien einreichen.
Special prize «gefällt.» 2021 – Graubünden Holz
Every three years, the Prix Lignum honours the best Swiss achievements in wood. The special «gefällt.» 2021 award is a supplementary Prix Lignum call for projects to promote the use of wood and the woodworking trade in the canton of Graubünden. The special «gefällt.» award is selected from the 48 Prix Lignum projects submitted by the canton of Graubünden and judged by a jury that is independent of the Prix Lignum.
Recognition for «Corkscrew»
«With this project, the builder succeeded in creating an impressive work using wood as a material. The 16-metre-long and almost 5-metre-high construction turns like a corkscrew before the bikers then jump four and a half metres into the depths. The functionality of a "drop" is combined here with artistic and architectural aspects. A great idea made of wood, with a unique effect that gives fresh impetus to an entire destination.»
Architecture / Planning: Primocollective AG, Primo Berera, Lenz; RotHolz GmbH, Thomas Roth, Zurich Leimbach.
Execution of woodwork: Künzli Holz AG, Simon Weiss, Davos
Marketing Excellence Award 2021
The Marketing Excellence Award is considered the Oscar of the Swiss marketing scene and celebrates the most creative ideas and most successful marketing projects of the year.
Winner category «Small and medium-sized enterprises»
«Considering the challenges in the winter business, more and more destinations are expanding summer tourism. As an internationally established mountain bike destination, Lenzerheide is starting from pole position here. In this environment, experience is the primary differentiating factor. Therefore, the goal of the project was to transform the region into a "Bike Kingdom" that would make Lenzerheide, together with Arosa and Chur, THE biking destination in the Alpine region for the coming decade. To this end, a digital platform, structural measures and a newly conceived content strategy were combined in a well-thought-out concept to create an ecosystem of its own that enabled highly personalized digital experiences. The success is clear to see, with a significant increase in all metrics such as app downloads and website traffic, as well as overnight stays and recorded trail rides.»
Agency: Creative Intelligence Society AG
Best of Swiss Apps Award 2020
The Best of Swiss Apps Award is presented each autumn to honour outstanding apps and web projects that have been commissioned by or developed for Swiss companies. The submitted apps were evaluated by individual expert juries, each consisting of six to ten experts, according to category-specific criteria.
2x silver, 2x bronze and 4th place
Out of a total of 229 project entries, the Bike Kingdom app made it onto the podium four times and came fourth in the overall ranking - the Master of Swiss Apps 2020 award. Silver was awarded in the categories Campaigns and Functionality, bronze in the categories Design and UX/Usability.
App conception and development: Inside Labs
Strategy and concept: Creative Intelligence Society AG
Milestone 2020
For many years, the Milestone was considered the most important Swiss tourism award. It was presented annually by htr hotel revue and HotellerieSuisse between 2000 and 2021 and was supported by the State Secretariat for Economic Affairs SECO as part of the Innotour funding programme.
1st plcae «Innovation» category
«Lenzerheide was the first destination ever to launch its own app just for bikers, which transforms the mountain into a virtual game. A digital companion to the overall Bike Kingdom experience. Over the years, Lenzerheide has promoted biking, further developed the strategy and now set another highlight with the app. The theme is consistently implemented, anchored in the region and all stakeholders are fully integrated. Bike Kingdom combines technology, nature and live experience.»
Agency: Creative Intelligence Society AG
Outdooractive Award 2019
The first Outdooractive Award was presented at the Outdooractive Conference 2019. The touring portal specialises in outdoor sports such as GPS hiking, cycling, mountain biking, mountaineering and skiing.
1st place
The self-proclaimed «biggest outdoor platform in Europe» awarded 1st place to Arosa Lenzerheide. The award recognizes partners «who have achieved an outstanding performance in the creation of digital content on the Outdooractive platform», according to the organizers. The aim is to highlight innovative partners of the Outdooractive platform as examples of best practice and to drive the digital tourism industry forward.