Awards, honours, and prizes

Lenzerheide Marketing uns Support AG

Awards, honours, and prizes are not the reason for our actions, but a nice thank you for the commitment of our employees and partners.

International Business Film Days 2022

Every two years, the best productions from the corporate or business film industry in German-speaking countries are awarded at the International Business Film Days. Interested parties can submit their entries in a variety of categories.

Silver in the category «Tourism Films»

In the film for the winter campaign «Zwei hearts, one ski area» clarify prominent Arosa Lenzerheide fans such as Monika Fasnacht, André Lüthi, Stefan Büsser, Nino Schurter, Beni Huggel and Jürg Schmid answer the biggest question of all: which side of the mountain is actually the better one? The winter campaign was realised in close cooperation with Arosa Tourism, Arosa Bergbahnen AG and Lenzerheide Bergbahnen AG.

Producer: Filmgerberei GmbH 

Agency: Creative Intelligence Society AG 

200603_MM_Bike Kingdom Drop_4.jpg | © Sundroina Pictures

Special Award «gefällt.» 2021 – Graubünden Wood

Every three years, the Prix Lignum honours the best Swiss achievements with wood. The special prize «gefällt.» 2021 is a supplementary call for entries to the Prix Lignum to promote the use of wood and wood craftsmanship in the canton of Graubünden. From the 48 projects submitted for the Prix Lignum from Graubünden, a jury acting independently of the Prix Lignum awards the special prize «gefällt.» 

Recognition for «Corkscrew»

«With this project, the builder succeeded in creating an impressive work using wood as a material. The 16-metre-long and almost 5-metre-high construction turns like a corkscrew before the bikers then jump four and a half metres into the depths. The functionality of a "drop" is combined here with artistic and architectural aspects. A great idea made of wood, with a unique effect that gives fresh impetus to an entire destination.»

Architecture / Planning: Primocollective AG, Primo Berera, Lenz; RotHolz GmbH, Thomas Roth, Zurich Leimbach. 

Execution of woodwork: Künzli Holz AG, Simon Weiss, Davos

Bike Kingdom Tommy G bei Sonnenaufgang | © Sterling Lorence Photography

Marketing Excellence Award 2021

The Marketing Excellence Award is considered «The Oscar» of the Swiss marketing scene and celebrates the most creative ideas and most successful marketing projects of the year.

Winner category «Small and medium-sized enterprises»

«Considering the challenges in the winter business, more and more destinations are expanding summer tourism. As an internationally established mountain bike destination, Lenzerheide is starting from pole position here. In this environment, experience is the primary differentiating factor. Therefore, the goal of the project was to transform the region into a "Bike Kingdom" that would make Lenzerheide, together with Arosa and Chur, THE biking destination in the Alpine region for the coming decade. To this end, a digital platform, structural measures and a newly conceived content strategy were combined in a well-thought-out concept to create an ecosystem of its own that enabled highly personalized digital experiences. The success is clear to see, with a significant increase in all metrics such as app downloads and website traffic, as well as overnight stays and recorded trail rides.»

Agency: Creative Intelligence Society AG 

Bike Kingdom App wird mehrfach ausgezeichnet | © Bike Kingdom Lenzerheide

Best of Swiss Apps Award 2020

Every autumn, the Best of Swiss Apps Award honours outstanding apps - mobile applications and web projects - that have been commissioned by Swiss companies or developed for Swiss companies. The submitted apps were evaluated by individual juries of six to ten experts, each according to category-specific criteria.

2x silver, 2x bronze and 4th place

Out of a total of 229 project entries, the Bike Kingdom app made it onto the podium four times and came fourth in the overall ranking - the Master of Swiss Apps 2020 award. Silver was awarded in the categories Campaigns and Functionality, bronze in the categories Design and UX/Usability.

App conception and development: Inside Labs

Strategy and concept: Creative Intelligence Society AG

MILESTONE 2020: Kiki Maeder, Bruno Fläcklin, Marc Schlüssel und Gery Nievergelt | © Corinne Glanzmann

Milestone 2020

For years, the Milestone was considered the most important Swiss tourism award. It was awarded annually between 2000 and 2021 by htr hotel revue and HotellerieSuisse and supported by the State Secretariat for Economic Affairs SECO as part of the Innotour promotion programme.

1st plcae «Innovation» category

«Lenzerheide was the first destination ever to launch its own app just for bikers, which transforms the mountain into a virtual game. A digital companion to the overall Bike Kingdom experience. Over the years, Lenzerheide has promoted biking, further developed the strategy and now set another highlight with the app. The theme is consistently implemented, anchored in the region and all stakeholders are fully integrated. Bike Kingdom combines technology, nature and live experience.»

Agency: Creative Intelligence Society AG 

Outdooractive Award 2019

The first Outdooractive Award was presented at the Outdooractive Conference 2019. The tour portal specializes in outdoor sports such as GPS hiking, cycling, mountain biking, mountaineering or skiing. 

1st place

The self-proclaimed «biggest outdoor platform in Europe» awarded 1st place to Arosa Lenzerheide.  The award recognizes partners «who have achieved an outstanding performance in the creation of digital content on the Outdooractive platform», according to the organizers. The aim is to highlight innovative partners of the Outdooractive platform as examples of best practice and to drive the digital tourism industry forward.