Lenzerheide hosts the new Odlo campaign

The Lenzerheide holiday region is the proud host for the filming of Odlo's latest and largest media campaign to date. With «There's more out there», the new brand strategy encourages everyone to discover nature and experience moments that keep them coming back for more. A perfect match for Lenzerheide.

The new brand strategy aims to inspire outdoor enthusiasts to seek physical and mental fulfilment in nature and to «reawaken» themselves in the process. Odlo and Lenzerheide are convinced that the «more» is individual for everyone. The Lenzerheide holiday region offers countless opportunities to find it «out there». The outdoor playground allows one to discover new places and try out new things to ignite one's inner fire.

«We are delighted to partner with Lenzerheide to bring our new landmark campaign to life», said Daniel Eppler, Odlo CEO. «This mountain paradise offers a multitude of incredible outdoor experiences that align perfectly with our muse, as well as breathtaking landscapes that provide stunning backdrops for our creative. Together we hope to inspire a reawakening in every athlete.»

This week sees the launch of the first of three campaigns shot in Lenzerheide. The leading role for the current winter campaign and the following summer campaign is played by biathlon legend Martin Fourcade. The faces of the autumn/winter 2024 marketing campaign are the bathletes Selina, Elisa and Aita Gasparin.