Press releases

The Lenzerheide holiday region is reinventing itself to become a «world of wonders» - a world of alpine experiences that takes adventure and nature to a new level. With W.O.W., Lenzerheide is positioning itself as one of the most versatile year-round destinations in Switzerland. We create W.O.W. moments in our world of wonders. Here, in a breathtaking natural setting, guests and locals experience outdoor highlights that inspire, surprise and delight. Lenzerheide is thus continuing its strategy for the future, which it launched in 2020 with «Bike Kingdom». The repositioning and sharpened brand image are the result of successful regional collaboration.