24 June 2020

New Bike Kingdom App available for download

© Patrick Julier
© Ferienregion Lenzerheide
© Ferienregion Lenzerheide
© Patrick Julier
© Ferienregion Lenzerheide
© Ferienregion Lenzerheide

The Lenzerheide holiday region launched the Bike Kingdom Lenzerheide for the 2020 bike season - a world where everything revolves around mountain biking. The mountain bikers are put in the centre of focus with the help of the specially developed Bike Kingdom App, which provides emotions, belonging and recognition for ridden bike trails.

The Bike Kingdom App as digital companion
The app is the digital tool on every biking adventure in the Lenzerheide holiday region. The app contains live information such as the status of the mountain railways or trails, where the nearest bike service station is located and a shop with offers for bikers. Thanks to the GPS recording, it is possible for the app to show you personal tips and trails that you might also like. It is the link between the real and digital world.

Challenges and individual rewards
The central elements of the new «Bike Playground» are the Challenges and the Clan Battle. In the Challenges you can earn individual rewards, for example by completing 500 metres of altitude difference in one day or by using the Rothorn cable car three times in one weekend. In addition to the digital badges, the rewards include a cool drink at a bar in the region or unique merchandise.

Clan Battles - modern knight games with digital support
With the Clan Battles, the community idea comes into play. Every App-using rider in the Bike Kingdom can join one of the three clans «Flow», «Drop» or «Shred» and try to conquer or defend the individual regions of the Bike Kingdom together with his clansmen in the daily Clan Battle. The winning clan will be rewarded with exclusive advantages in Bike Kingdom.

Corona prevention thanks to GPS data
The app is also of great advantage from the point of view of COVID-19 prevention. Due to the GPS recording, it is possible to analyse the biker's riding behaviour and to present personalised bike experiences. This makes it possible to evaluate hotspots and suggest alternatives, just as the Lenzerheide holiday region does throughout its summer communication through the #discoverlenzerheide campaign. For the bikers, this means in concrete terms that with the help of the app they can be better "distributed" in the six different regions and benefit from tailor-made tips.

The new Bike Kingdom app is available as a free download for iOS and Android systems. All information can be found on the website bikekingdom.ch.